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Why the curve is different
Paid acquisition stops the moment the budget stops. Partner-led sales behave more like a catalogue: every piece of content that ranks, every link that keeps circulating, and every creator who keeps a product in rotation continues to return orders long after the work was done.
The work you did last quarter is still selling this quarter.
What to measure
Clicks are a vanity number on their own. The pairing that matters is confirmed orders against the commission you actually paid, tracked per product and per partner.
- Confirmed orders, not raw clicks
- Commission as a share of realised revenue
- Time from order to payout
Once those three are visible in one place, the decisions mostly make themselves.
