Playbooks, product notes and insights on running partner-led sales — for brands, creators and affiliates.
Sample post. A look at why recommendation-driven revenue behaves differently from paid acquisition, and what that means for how you plan a quarter.
Sample post. When affiliates can see the commission before they promote, the selection problem gets easier for everyone in the chain.
Sample post. Attribution arguments usually come from tracking clicks instead of orders. Here is the difference, in plain terms.
